The Cream was a branding and product design initiative for a new cannabis company aiming to differentiate itself with a clean, fashion-forward aesthetic. I led art direction, logo refinement, and front-end development, working closely with a collaborative team to establish a visual identity that felt intentional, minimal, and high-end. We sourced logo drafts through Fiverr and refined them in-house, eventually producing two distinct logos for atmospheric and practical applications. From the product photography and model direction to the digital storefront and printed brand guidelines, every touchpoint was crafted to elevate the brand experience.
A new cannabis product line was launching and needed an identity that stood apart from gritty or stereotypical design cues, instead embracing clean lines, fashion influence, and long-term brand cohesion.
The client wanted a refined look and feel to appeal to an audience that valued aesthetics and sophistication—without falling into the tropes common in cannabis branding.
This project was made possible through Triple Crown.
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