AN INTERACTIVE FAREWELL TO A FLYING LEGEND

AR 747 Retirement Tribute Experience
  • Year  2022
  • Type  Augmented Reality
  • Location  Virtual / National Campaign, NY
  • Client  Delta


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An Interactive Farewell to a Flying Legend

To honor the retirement of a legendary aircraft, we created an augmented reality experience that brought the plane’s legacy to life. Users could interact with 3D models, hear stories from real pilots, and explore the timeline of the plane’s service — all in an immersive digital format.

Situation

The client was retiring a historic Boeing 747 aircraft and wanted a modern way to preserve and showcase its rich legacy.

Problem

Static landing pages lacked emotional engagement and failed to bring attention to the aircraft’s legacy and the limited edition card launch derived from its metal.

Open Casestudy

This project was made possible through DCGONE, Day One Agency, and Aircards.

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