An immersive augmented reality (AR) experience designed for Seattle Kraken membership holders, showcasing the new stadium before its completion. This interactive journey took users on a mystical adventure aboard a floating dinghy in Puget Sound, culminating in an exclusive first look at the Kraken stadium.
In 2020, before the completion of the Kraken stadium, the team sought an innovative way to engage membership holders and provide an early preview of the arena in an interactive and memorable manner.
The challenge was to create an engaging AR experience that worked within the technological limitations of 2017–2020 smartphones while delivering an intuitive and visually rich product.
This project was made possible through DCGONE and Aircards.
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