EXCLUSIVE VIDEO FOR EXCLUSIVE CLUB

Card Member Exclusive Club
Directed an exclusive NYC Video for Black Card members in a private invitation-only space.
  • Year  2025
  • Type  Marketing Video
  • Location  New York City, NY
  • Client  Centurion NYC


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Exclusive Video for Exclusive Club

This project was particularly unique for me as it required traveling to New York City for the first time. Upon arrival, I stepped into the role of Art Director in an exclusive setting accessible only to Centurion Black Card members. Membership is by invitation only, and the bar and restaurant area operates without reservations—entry is limited to a select few.

Situation

Located in the Vanderbilt Tower, this new Centurion lounge is a hidden gem, located 55 floors above ground and accessible exclusively to Black Card members. With everyone on this floor being a cardholder, it’s a setting designed to intrigue and impress members.

Problem

Card members are confused with the Centurion Lounge located at airports and think that this is the same thing when this is specific to Centurion Card Members. Although this is a new area to offer to Centurion card members, there’s currently no video that captures the unique atmosphere of this space, especially when Centurion decided to open this up more to the public. Also for Card Members, they are unaware about the different rooms that they can reserve as part of their benefit.

Open Casestudy

This project was made possible through DCGONE, and Tigerstripe.

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