A mobile AR experience that introduces card benefits through character-guided storytelling on a floating island, accessed via QR code with no app download required.
This immersive browser-based augmented reality experience reimagines how cardmembers explore their benefits. Designed in partnership with global teams, the project leverages QR-triggered AR to launch an interactive floating island populated by characters who guide users through key benefits. Created without an app download, it prioritizes ease of access and engaging design for mobile audiences.
Cardmembers often struggle to fully understand and engage with the breadth of benefits available to them. Existing explanations lack clarity, interactivity, and emotional connection—especially on mobile platforms.
This project was made possible through DCGONE, Siegel+Gale, and Aircards.
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