We created a video showcasing the in-store shopping experience at Amazon Style. This included capturing the customer journey from scanning clothes, receiving notifications, entering fitting rooms, interacting with personalized touch screens, and completing purchases. Additionally, I produced video assets to support the store's instructional and interactive features.
Amazon was introducing its first physical clothing store, Amazon Style. The concept revolved around a high-tech, personalized shopping experience that needed to be communicated to customers through engaging visual content, while adhering to safety restrictions.
How to effectively communicate a groundbreaking shopping experience to customers in a visually engaging way while navigating COVID limitations of a small amount of people allowed in one area, limited background talent, and in-store activity.
This project was made possible through DCGONE.
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